Giampiero Camponovo’s Mediterranean culture, combined with a typically Swiss architectural training and working methodology, is well expressed in buildings that interpret in the best possible way an idea of architectural quality devoid of pointless monumentality. This approach favours design solutions which, in the face of the numerous challenges today’s society has to meet, seek out the most suitable way to improve the urban environment and hence every in- dividual’s quality of life. “Architecture has the duty to suggest food for thought and to invent for itself ever new frontiers that change its perspectives. A key concept regards the fact that the architect in designing projects should always consider a human condition in the building and in what it can transmit. Also the skilful combination of materials is fundamental. Depending on the different combinations the materials can generate something unique by accentuating their qualities. Every material has hundreds of possibilities, it is up to the architect to combine them in the best possible way so that they vibrate in unison. Architecture also means creating a shell, imagining spaces and environments that are pleasant to live in at all times. In design- ing a building, we occupy a small fragment of territory. So the relationship that is created between the public and private sphere becomes decisive. Yet again the relationship that man establishes with the space and the atmosphere that the space itself can generate is fundamental.” When we speak of high quality buildings we mean rooms as spaces of relationship, designed to receive and organize all human activities, with the involvement of the user at a physical, emotional and social level. In the Ticino context and Switzerland in general the concept of “luxury” cannot be identified with ostentation and superficiality, but with the values of sustainable development, associated with wisdom, ethics, moderation and the use of good quality materials. A new sensibility emerges that is particularly concerned with qualifying and differentiating – also with regard to housing – certain high quality products and services. Architecture also aspires to excellence in form and content, by seeking value and quality according to socially responsible criteria and with respect for the environment.